Hard Rock News

Founded: 1971

Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website.

Hard Rock Cafe announces the launch of the pilot program for the brand-new Messi Burger, the latest innovation in Hard Rock International’s “LIVE GREATNESS” campaign in partnership with Lionel Messi.
January 14th, 2022
Hard Rock, one of the world's most recognizable and iconic brands, announces the appointment of Kimberly Manna as Senior Vice President of Retail and Licensing.
August 11th, 2021
Hard Rock Hotels announced the opening of the much anticipated Hard Rock Hotel Madrid.
July 2nd, 2021
Since opening the doors of the first Hard Rock Cafe in London in 1971, Hard Rock International has established itself as one of the most globally recognized companies in the world.
June 11th, 2021
Hard Rock International, owner of one of the world's most-recognizable and iconic brands, announces the appointment of Kim Boerema as the President of Cafe Operations for Hard Rock Cafe®.
April 13th, 2021
Hard Rock International (HRI) announced the launch of Hard Rock Digital as part of its ongoing commitment to innovation and diversification of its portfolio in high-growth markets.
December 15th, 2020
Hard Rock Hotels® has been honored by leading data and analytics company J.D. Power as one of the top-performing hotel brands in the firm's 2020 North America Hotel Guest Satisfaction Study.
October 7th, 2020
Hard Rock Cafe® announced limited-time Family Bundles, a delicious way to give back and feed the whole family, at participating locations worldwide in support for No Kid Hungry.
September 30th, 2020
Hard Rock International and nationally acclaimed real estate developer Extell Development Company, celebrated their latest construction milestone with a “topping out” ceremony at the site of the future Hard Rock Hotel New York.
July 24th, 2020
Hard Rock International announced the implementation of a new health and safety plan for Hard Rock Hotels & Casinos®, as locations begin to reopen worldwide.
July 8th, 2020
Seminole Hard Rock Support Services® and Hard Rock International, announced the appointment of Keith Sheldon as the new President of Entertainment.
July 6th, 2020
Hard Rock Cafe® Las Vegas on the famous Las Vegas Strip remains open and will host a live stream concert featuring Vegas born rockers Adelitas Way on Wednesday, June 17, 2020.
June 17th, 2020
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Hard Rock International (HRI) announced has purchased all rights to the Hard Rock® brand and related trademarks in Las Vegas from Houston-based private equity firm, Juniper Capital.
May 14th, 2020
Clean the World Foundation, a leader in global health dedicated to water, sanitation, and hygiene (WASH) and global sustainability, joins forces with Hard Rock International and Seminole Gaming to fight the spread of COVID-19.
April 14th, 2020
Ahead of its primetime premiere, Hard Rock International reveals an all-star celebrity line-up, featured in the Michael Bay production titled, “The Hype.”
January 29th, 2020
Hard Rock International has announced today its first artist residency of 2020 with Grammy Award-Nominated DJ Khaled opened DAER Nightclub/Dayclub at the world's first Guitar Hotel®, located in Hollywood, Fla.
January 23rd, 2020
Hard Rock Cafe® is offering guests around the world the chance to take a break from holiday baking and indulge in its Holiday Dessert Menu, featuring the all-new Winter White Shake.
November 25th, 2019
Hard Rock International continues its support for PINKTOBER® as the brand celebrates two decades of its annual PINKTOBER campaign, supporting breast cancer awareness and research.
September 26th, 2019
Let's get ready to Freddie! Hard Rock International is kicking off its annual celebration of the life and music of the legendary Freddie Mercury by hosting "Freddie for a Week."
August 27th, 2019
Hard Rock International today announced the appointment of David Pellow to Senior Vice President of Company Cafe Operations.
August 22nd, 2019
Through the Hard Rock Heals Foundation, a portion of all proceeds from the 24-Karat Gold Leaf Steak Burger™ will benefit the international hunger charity, Action Against Hunger.
July 16th, 2019
Hard Rock International recently debuted its new flagship location in London's iconic Piccadilly Circus providing a look into the new brand vision for Hard Rock Cafes globally.
July 9th, 2019
Hard Rock International has been recognized as part of Forbes Magazine's 2019 list of America's Best Employers for Women within the travel and leisure category for the second consecutive year.
July 3rd, 2019
Move over Justin, Lizzo and Ed, the song of the summer is here and it's already racking up awards!
June 13th, 2019
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Hard Rock International is announcing its most extensive menu innovation in the company's history with more than 20 new offerings debuting in locations around the world on Friday, June 14, 2019.
June 6th, 2019
Hard Rock International today announced the launch of three new merchandise collections as part of its All is One: Come Together campaign.
May 30th, 2019
Hard Rock International is proud to announce a continuation of its partnership with The Mercury Phoenix Trust.
May 28th, 2019
Hard Rock International announced a partnership with Grown Up Licenses Limited, one of the world's leading bags, luggage and accessories companies, to launch the Hard Rock "On Tour" travel collection.
May 16th, 2019
The second round of Hard Rock International's Battle of the Bands competition has concluded, and the virtual stage is officially set for round three to begin today.
May 1st, 2019
Hard Rock International today announced a collaboration with World Wildlife Fund (WWF) to produce a limited-edition "Save the Planet" T-shirt.
April 22nd, 2019
Hard Rock International has been recognized as part of Forbes Magazine's 2019 list of America's Best Employers.
April 18th, 2019
Hard Rock International continues intensifying its international presence with the announcement of Hard Rock Hotel Bangalore, slated to open in Fall 2020.
April 16th, 2019
Hard Rock International beefed up for the 2019 Riverwalk Fort Lauderdale Burger Battle™ X, winning the Fan Favorite award for its new, signature steakburger.
April 9th, 2019
As part as of its on-going commitment to help 'save the planet,' Hard Rock International participated in the worldwide Earth Hour movement – turning off the lights at 18 properties across the globe.
April 8th, 2019
Hard Rock International is expanding its global gaming portfolio, announcing a collaboration with VICI Properties Inc. (VICI) to acquire the JACK Cincinnati Casino.
April 5th, 2019
March 6th, 2019
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Iconic restaurant, hospitality and lifestyle brand Hard Rock International announces the opening of its digital doors with a new online Rock Shop®.
February 19th, 2019
Hard Rock International, in partnership with its Hard Rock Heals Foundation, announced it will donate $250,000 to 50 grant recipients around the world in 2019.
February 11th, 2019
Valentine's Day is almost here, and whether you're spending the romantic holiday with your significant other or having a night out with friends, Hard Rock Cafe has a menu item that will make everyone fall in love.
February 5th, 2019
Hard Rock International announces the continued expansion of its hotel portfolio, with the opening of Hard Rock Hotel Amsterdam American in April 2020 - bringing the signature Hard Rock vibe to this exciting cultural capital.
January 31st, 2019
Hard Rock International has received top accolades in the 2019 Porthole Cruise Editor-in-Chief Awards.
January 23rd, 2019
Hard Rock International announces an impact collaboration with Clean the World (CTW), a leader in global health dedicated to WASH (water, sanitization, and hygiene) and global sustainability.
January 22nd, 2019
Hard Rock International announces the appointment of Mark Birtha as president of Hard Rock Hotel & Casino Sacramento at Fire Mountain.
November 28th, 2018
Hard Rock International today announced that it will relocate Hard Rock Cafe Hollywood to the new restaurant and retail area of the property's expanded Hollywood complex.
November 20th, 2018
Hard Rock International today announced plans to open a new flagship cafe in London's Piccadilly Circus.
November 13th, 2018
Seminole Hard Rock Entertainment, which owns Hard Rock International, solidified its place as one of the world's leading casino operators, winning Land-Based Operator of the Year at the Global Gaming Awards 2018 held in Las Vegas.
October 24th, 2018
Edward Tracy, CEO of Hard Rock Asia, today announced the appointment of Ado Machida as its new President of Hard Rock Japan.
October 22nd, 2018
With a presence spanning more than 74 countries, Hard Rock International announces the expansion of its hotel portfolio, with the opening of Hard Rock Hotel Madrid in 2019.
October 10th, 2018
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Hard Rock International announces the appointment of Paul Pellizzari as vice president of global social responsibility.
October 9th, 2018
Hard Rock International is going PINK for the brand’s 19th Annual PINKTOBER® campaign.
September 21st, 2018
Hard Rock International (HRI) announced today the goal to eliminate plastic straws at properties worldwide effective September 1, 2018.
August 9th, 2018
Hard Rock International - owner of one of the world's most-recognizable and iconic brands - appoints Ken Blaustein for Hard Rock's newly-created role, Director of Music and Artist Relations.
August 1st, 2018
During the 47th Annual CMA Music Festival in downtown Nashville, Hard Rock Café invites music lovers from all around the world to enjoy free live performances at the Maui Jim Broadway Stage.
May 23rd, 2018
Hard Rock International announces the promotion of Todd Hricko to senior vice president & head of global hotel development working directly under Hard Rock International's Chief Operating Officer Jon Lucas.
April 6th, 2018
Hard Rock Hotel & Casino Atlantic City announces the launch of its complimentary online social games.
March 12th, 2018
Hard Rock International announces the appointment of Danielle Babilino as senior vice president of global sales and marketing for Hard Rock Hotels & Casinos.
February 22nd, 2018
Hard Rock International is expanding its hotel portfolio into the historic French Quarter and New Orleans Theater District with plans to open Hard Rock Hotel New Orleans and the Residences at the Hard Rock Hotel New Orleans.
February 16th, 2018
Hard Rock International - owner of one of the world's most recognizable brands - announces its iGaming division has entered into a strategic partnership with Gaming Innovation Group (GiG) to build a new online casino.
February 6th, 2018
Globally recognized as a world-class entertainment and lifestyle brand, Hard Rock International announces plans to expand its portfolio with Hard Rock Hotel Maldives and Hard Rock Cafe Maldives, slated to open October 1, 2018.
December 19th, 2017
Hard Rock International - with presence in more than 73 countries - announces the promotion of Edward Tracy to chief executive officer, Asia.
October 26th, 2017
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